Frequently Asked Questions

Why is my conversion rate important?

Simply put a small increase to your conversion rate can mean more sales. If you doubled your conversion rate, you can double your sales.

Yes. If your conversion rate is around the average of 1-2% then you simply need to get then you would get 4 sales out of every 100 instead of just 2.

We offer performance based optimisation services, and unlike our competitors we offer a 30 day free trial, so you really have bnothing to lose.

You will be appointed your own account manager who will project manage your conversion optimisation project. You will receive a report on a weekly basis detailing how your experiment is progressing. We do all the hard technical work so you don't have too.

Conversion Rate Optimisation is quite time consuming and can be complicated, however we take care of all the coding so you can focus on the results of the testing campaigns.

Research published by Econsultantcy surveyed more than 700 digital marketers and asked them what their top website elements were to test between 2010 and 2011. The results are as follows:

• 72% - Call to Action Buttons
• 71% - Page Layout
• 65% - Navigation
• 63% - Copy
• 49% - Promotions and Offers
• 49% - Checkout Process
• 43% - Images
• 34% - Product Selection
• 13% - Security Fields

We would recommend when planning a typical A/B/n experiment it's important to test one element at a time. This organised approach ensures you that any variations can be tracked back to a particular element / variation.

In a nut shell, no! Pages are created dynamically when a visitor enters your page. All major search engines such as Google, Yahoo and Bing do not index Java script, so they will see your original page. However after testing has completed, any you implement to your main pages may have an effect to your on page SEO efforts.

In a nut shell, no! Pages are created dynamically when a visitor enters your page. All major search engines such as Google, Yahoo and Bing do not index Java script, so they will see your original page. However after testing has completed, any you implement to your main pages may have an effect to your on page SEO efforts.

We will need to place a small section of Java scripting to your control test page (the page which you want us to test against). In order to do this we can install the scripting for you, or we can send you the scripting code that needs to be inserted into the control page.

A website Goal page is the page that a visitor would see after they have completed the desired action. As an example this could be a thank you page after filling in a contact form.