Frequently Asked Questions

Why is my conversion rate important?

Simply put a small increase to your conversion rate can mean more sales. If you doubled your conversion rate, you can double your sales.

Yes. If your conversion rate is around the average of 1-2% then you simply need to get then you would get 4 sales out of every 100 instead of just 2.

We offer performance based optimisation services, and unlike our competitors our services start from just £434 including our standard money back guarantee.

You will be appointed your own account manager who will project manage your conversion optimisation project. You will receive a report on a weekly basis detailing how your experiment is progressing. We do all the hard technical work so you don't have too.

Conversion Rate Optimisation is quite time consuming and can be complicated, however we take care of all the coding so you can focus on the results of the testing campaigns.

Research published by Econsultantcy surveyed more than 700 digital marketers and asked them what their top website elements were to test between 2010 and 2011. The results are as follows:

• 72% - Call to Action Buttons
• 71% - Page Layout
• 65% - Navigation
• 63% - Copy
• 49% - Promotions and Offers
• 49% - Checkout Process
• 43% - Images
• 34% - Product Selection
• 13% - Security Fields

We would recommend when planning a typical A/B/n experiment it's important to test one element at a time. This organised approach ensures you that any variations can be tracked back to a particular element / variation.