Adwords Conversion Optimiser

Key Benefits / Features

• Bid for conversions instead of clicks. You can use the max Cost Per Acquisition (CPA) allowing you to focus on the profitable of keywords, rather than the traffic and clicks they drive.

• Avoid unprofitable clicks by displaying adverts to certain demographics based on past data and trends. This allows focuses more of your advertising budget to successful keywords.

• Adwords campaigns using Conversion Optimiser have in the past achieved a 21% increase in conversions while decreasing their CPA by 14% Increase conversions compared to bidding for clicks.

How Adwords Conversion Optimiser Works

Adwords Conversion Optimiser works by inserting a small snippet of code into specific pages on your website that indicate an important event has occurred, for example, the order confirmation page you show after a purchase. When a visitor clicks on your ad and eventually reaches this page, AdWords will register a conversion. Once done you can set the maximum Cost Per Acquisition (CPA) and your campaigns are then automatically adjusted to ensure you get as many profitable clicks as possible.

A report published by Econsultancy shows that 34% marketers said that lower conversion rates were negatively impacting ROI, giving further reason for conversion testing.

Summary of Adwords Conversion Optimiser

Adwords Conversion Optimiser uses conversion tracking data to see how effective your advertising is in terms of sales and leads. The main benefit of tracking conversions instead of paying for clicks is it allows you to increase your sites conversion goals whilst lowering your overall advertising cost.