A/B/n Testing
Key Benefits / Features
- Low volume of traffic required compared to Multivariate Testing to achieve significant results.
- Improve effectiveness of your landing pages by testing dramatic new design layouts.
- Segregate visitor traffic to separate pages allowing you to refine your value proposition for new or returning visitors.
How A/B/n Testing Works
As traffic enters your site visitors are divided up into different groups and each group is presented with a one of your test page variations. Visitors are monitored and each conversion is tracked through to your goal page. This allows you to learn which one of your test pages are most effective at getting visitors to complete the site goal.
Statistics show that most websites lose approximately 98% of their visitors, meaning they convert just 2% of all traffic, that’s a lot of lost revenue!
Summary of A/B/n Testing
A/B/n testing allows you to test two entirely different version of a page. The main benefit of this you can test different layouts, headlines, images, buttons, calls to action and much more to discover what content converts more visitors into customers.
In essence A/B/n split testing is the simpler version of conversion rate optimisation. If you have less than 1,000 page views a week and want fast results you should start with A/B/n split testing. Test rounds usually complete faster than Multivariate testing
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